Purpose of the Project:
Offer museum visitors new interactive and enjoyable ways to explore art objects and learn about their authors and about the collection as a whole.

Project concept:
This experience was called “Figital 12” (F12) as it offers a combination of physically standing in front of an art work and digitally interacting with it. 12 works were chosen
from the museum collection. The service utilizes advanced newest technologies
and turns a visit to the museum into an exciting journey of interest
to the widest audience.



Project Principles:

Selection
The concept of the new visitors’ experience was developed together with MOMus experts. MOMus director, Maria Tsantsanoglou, selected art works for the experience and took a very active part in shaping the content.

Gamification
According to recent studies, games are seen as fundamental and powerful learning tools.
A task / a game is offered for each art work to explore the work in an interactive form
and to ensure better understanding and mastering the information.

Storytelling
Thrilling stories were chosen about each object / author and told in a catching way – so that coming home, visitors not only remember them but want to share them with family
and friends.

Instruments
For each object a digital instrument was carefully selected to best help the visitors
to explore the object in a new engaging format. The instruments used vary
from classic animation to the ones based on leading edge technologies\such as Augmented Reality or Artificial Intelligence. F12 uses AI to translate both texts
and audio into other languages.

Versions
Available in English and Greek, Spanish language coming soon. F12 can also be used remotely by those who want to prepare for visiting the museum or those who for a certain reason cannot come to the museum physically. Kids version adapted for younger ages
(5 - 11 years old) representing a quest-excursion is the next step.

Сontinuous Engagement
Merchandise with QR codes (t-shirts and coffee mugs) is used to ensure continued dialog with visitors through Augmented Reality means. Content can be developed and updated weekly / monthly and can become a source of continued education and fun.

Purpose of the Project:
Offer tourists an audio guide to allow independent self-paced exploration of the cities’ attractions and cultural heritage
Project concept:
Content creation by AI to enable scaling across cities, towns, countries and languages. 2 modes offered: roaming in the city and learning about the objects on the way - or - choosing from the list of structured excursions sorted by time, topic or exclusive tours developed by local guides.
Project Principles:
Selection
450+ objects for a large city. Using AI for objects selection and content creation allows fast scaling to multiple cities.
Gamification
Qwest excursions will be added. AR interactions with objects will enrich the experience.
Storytelling
Training AI to select content and word it in an engaging story-telling way. Expert review by local guides. Adding exclusive excursions developed by local guides.
Instruments
Artificial Intelligence to develop content and translate to multiple languages. Augmented Reality for new ways of interacting with cultural heritage objects.
Versions
Must see / Top 112 and All Pins (objects) selections are available. Content selection from basic to expert will be added..
Сontinuous Engagement
Tours taken will be added to Personal Area with saved notes of the user. Notes and remarks can be shared with friends on the Social Travel Desk.